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From Action Sprout Blog: Can you win the lottery using ActionSprout?

Crossposted from ActionSprout.com
Living Wage MemeYou’ve heard the advertising for the lottery right? “If you don’t play you can’t win!” Well the same is true for ActionSprout actions. If you post something on your page without an action, then you’re not going to get any signers for your actions or new supporters into your database.

Several weeks ago The Harry Potter Alliance page shared a meme that took the internet by storm. With over 76,000 shares and 150,000 likes, the meme advocated for a raise in the minimum wage. Last week ActionSprout’s friends over at OURTIME.org shared the same meme but they didn’t put an ActionSprout action on it until it had reached over 5,000 shares. Just like with Harry Potter Alliance, OURTIME.org had a great response so far, with over 14,000 shares. As I’m writing this they have a total of 3,846 engagements captured (out of the total 5,984 likes, 344 comments and 449 action takers (folk that opted in for email communication). Can you imagine what would have happened if there had been an action link from the start?!

Take a look at Congressman Mike Honda’s campaign page here. One of the great things his team has done is include an action link on just about every single Facebook post. It’s always a good practice to develop “evergreen” actions that you can use regardless of what article or meme you’re sharing. Think about the mission of your organization and what issues are the most important to you. Then when you develop content or you find a good meme or article using the inspire tab, you can put an action link on it to quickly and easily, optimizing your completed actions.

Don’t forget: if you don’t have a link on the content you’re sharing you can’t win the lottery if your content goes viral!”

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HuffPo’s BS Best Facebook List

Today the Huffington Post did another useless list that categories people that should be “subscribed to” because their Facebook pages are so OMG AWESOME!

So go look at it – no seriously go look.  Can we please, universally agree, that in order to qualify for a decent Facebook page you have to have 1. upgraded to the Facebook Timeline, 2.  have publicly viewed content available, and 3. have a cover photo?  If you don’t have your shit together enough to even be actually managing your Facebook page then you’re undeserving of being on a top 50 list.  Also can we also say that shameless self promotion of Huffington Post writers is also a little humiliating?  I mean come on, I really love Amanda Terkel and she’s deserving but – it’s all just an attempt to generate content to get a bigger audience for the writers and promote their content on HuffPo for bigger readerships and higher ad dollars.

Evidence these recommendations are BS?  First of all Laurin Manning as number 37?  Come on.  She’s far better than half of the people listed above her.  Also, I think a qualification is that you have to actually share something that matters on Facebook at least once a day to qualify as being a valued.  I’m looking at you Bill Frist.

Want to know the best thing about them suggesting you subscribe to Bill Schneider’s feed is?  They might have done a screen cap – of his non-upgraded Facebook Timeline – but they neglected to also show you the rest of the page which features an AWESOME spam photo that has been on his account since April 29th.  Lookin classy Bill!!  Maybe hire a young person to teach you how to run the FaceSpace, eh?

Bill Schneider

I’ll bet Ed Gillespie has a lot of amazing incredible intelligent insights and opinions about politics and policy – ya know for the people who are on his side of the isle.  Thing is… you’re not gonna find them on his Facebook page.  Wanna know why?  Because Ed Gellespie hasn’t posted anything public on his Facebook Timeline since… well… I don’t know because after clicking “more” about 12 times I got bored and quit.  So you want to have an intelligent political conversation with Ed over something he was quoted saying or something he wrote? Try approaching him in a bar instead.

Ed Gillespie

These are just a few of the 50 people who are are a waste of your time.  Thanks so much Huffington Post for taking time to write about how AWESOME these people are instead of giving the spot to people who actually use Facebook the way it should be used.   I can’t wait to see who’s the best Twitter accounts.  Ten bucks they say it’s Brian Williams.  Because OMG his tweets are AWESOME!

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